Targeted Advertising and Connected TV
are the fastest growing digital trends of our
time – exploding in growth and being adopted by businesses of all sizes. Learn how you can take advantage of technology that will allow you to reach your ideal prospects on their computers, smartphones, and connected TVs by leveraging online and offline behavioral data.
Better yet, learn to track the impact of your advertising campaigns by measuring increased web traffic, lead generation and even foot traffic to your store.
Key Aspects Covered:
- Website Retargeting
- Keyword Search
- Targeting Geo-Fencing
- Addressable Geo-Fencing
- CTV Targeting
- Conversion Zones
DAVID McBEE
Internet marketing speaker, educator, and consultant David McBee has been sharing his knowledge with local businesses since 2003. As one of Google’s first Certified AdWords Trainers, David has worked in the fields of SEO, paid search, social media, and display advertising. He speaks to thousands of business owners each year about the latest trend in marketing technology: targeted display and geo-fencing.
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